Back in 2008, we were a small business start-up just like many of our clients are now.
Our founders, David Olofinsky and Adam Johns, saw that many small businesses in the northern beaches area of Sydney were missing something.
There were few accountants with the necessary skill-sets to look after their ongoing growth requirements. Guidance on taxes and compliance was easy enough but, when it came to growth, many business owners were left to their own devices.
David and Adam determined to change that by developing a holistic accounting firm that truly put clients’ growth interests first.
At the same time, they wanted to charge rates that matched requirements – rather than a fixed ‘package’ fee strategy that applied across the board.
Put simply, if you run your business well and take up less accounting time, you should pay less.